Kenyans to buy insurance through scratch cards

UAP Insurance in partnership with Uchumi Supermarket have launched an initiative in which customers will be able to buy insurance covers of upto Sh500 monthly from UAP Insurance in form of scratch cards from Uchumi’s outlets. The ‘Do It Yourself Insurance (DITY)’ policy is aimed at reducing the need to visit insurance offices or contact agents to get a cover.

During the initiative’s launch at The Hilton Hotel, UAP managing director James Wambugu said that this will give those who do not have cover an opportunity to be insured.

Mr Wambugu said the initiative is expected to increase the number of insured population in the country, and hence increase the firm’s market share.

The insurance policy is aimed at personal accident.

A consumer in need of a monthly cover will have to purchase a scratch card of any value, and after scratching it, he or she sends the displayed policy number to the SMS line 20875.

The cover will be activated in 24 hours.


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